"You always
hope that you have
folks on your team
that eat, sleep and
breathe your brand
as much as you do.
Eric is this kind of
partner."
- 7UP CLIENT
________
"You always
hope that you have
folks on your team
that eat, sleep and
breathe your brand
as much as you do.
Eric is this kind of
partner."
- 7UP CLIENT
________
As a Creative Strategist, I ensure your brand story resonates by finding the intersection between your brand’s essence and your audience’s culture and beliefs, differentiating your brand and creating an emotional connection through content, campaigns and experiences.
I have the digital experience to redesign how your media ecosystem amplifies that story.
And, of course, the magic maps back to your business challenge.
with audiences that range from Millennials to Moms, Music Fans to Tech Insiders.
Here is some of my past work.
I know, hard to say. You can just call me Eric.
Click through the quotes, or just watch 'em go 'round.
Soaked it all in, not prison. Each place has its own charm and teaches you something new about people.
I've lived in Austin, San Francisco and now Brooklyn. I've been fortunate enough to visit the Czech Republic, Denmark, England, France, Germany, Mexico, Netherlands, Portugal and Spain.
Concerts, street art, modern art, installations, festivals, DJ shows. Love it all.
Look me up on Spotify. I've got some curated lists you might like.
I started playing records and running events right around 2004, but it's mostly a hobby nowadays.
I still play out now and again, though. You can listen to my latest DJ mix on Soundcloud.
Some books I've found insightful are:
Herd (How To Change Mass Behaviour...)
All Marketers Are Liars (Storytellers)
Thinking Fast and Slow
Positioning: The Battle For Your Mind
Influence: The Psychology of Persuasion
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