I help brands connect.

As a Creative Strategist, I ensure your brand story resonates by finding the intersection between your brand’s essence and your audience’s culture and beliefs, differentiating your brand and creating an emotional connection through content, campaigns and experiences.

I have the digital experience to redesign how your media ecosystem amplifies that story.

And, of course, the magic maps back to your business challenge.

Visible CPGs, technology brands and entertainment partners

with audiences that range from Millennials to Moms, Music Fans to Tech Insiders.

Creative strategy, campaign and ecosystem planning, ideation, personas, website defines and brand experiences.

Here is some of my past work.

My name is Eric S. Arcidiacono.

I know, hard to say. You can just call me Eric.

I've worked at some great places with very talented people.

Here's what some of them say.

Click through the quotes, or just watch 'em go 'round.

I've done time on 3 coasts and 10 countries.

Soaked it all in, not prison. Each place has its own charm and teaches you something new about people. 

I've lived in Austin, San Francisco and now Brooklyn. I've been fortunate enough to visit the Czech Republic, Denmark, England, France, Germany, Mexico, Netherlands, Portugal and Spain.

I'm a music and culture fanatic.

Concerts, street art, modern art, installations, festivals, DJ shows. Love it all.

Look me up on Spotify. I've got some curated lists you might like.

I'm a DJ.

I started playing records and running events right around 2004, but it's mostly a hobby nowadays. 

I still play out now and again, though. You can listen to my latest DJ mix on Soundcloud.

I'm curious about people's behavior.

Some books I've found insightful are:

Herd (How To Change Mass Behaviour...)

All Marketers Are Liars (Storytellers)

Thinking Fast and Slow

Positioning: The Battle For Your Mind

Influence: The Psychology of Persuasion

Go ahead ↑

And here I am on the interwebs.